Born in 1968, Giuseppe Santoni was still a child when his father Andrea established the company.
Already at a very young age – following in the footsteps of a father dedicated to his work who used to
drop by the Corridonia factory every day -, he began to travel the world in order to manage the
brand’s international expansion. He successfully opened new markets such as Japan, China, Northern
Europe and Russia for what was destined to become one of the top names in Italian luxury products.
Giuseppe Santoni is an entrepreneur who stands out from the others. For him, awareness of
tradition and the thrust of innovation are equally important. “Quality” is one of his favourite
expressions and also his obsession. His collaborative efforts forged with IWC Schaffhausen, Mercedes
AMG and in 2024 with BMW Italia, are certainly the product of his own personal passion, but above all
they stem from his admiration for precision and exquisite technique. These values shape the brand
to the form that Giuseppe Santoni wanted to give it.
For this lover of speed, globe-trotter with a nose for rare things and refined watch collector, the
Santoni concern is the ideal place for him to further develop his interests and experiment with new
formulas. It is a laboratory where he can cultivate form and substance. This is why he specifically
desired that the Group’s crown jewel, the Corridonia headquarters be an incubator of top-level
technology, designed with environmental sustainability at the forefront.
Giuseppe Santoni has an innate ability to recognize excellence. He is a man who is firmly rooted in
his land, a cultivator of tradition, with old fashion sensitivity insofar as his mission, but in whom
there lives a modern, innovative soul as well. Rather than clashing, these two aspects of his being
produce an atypical person, owing to a deep cultural and aesthetic core united with a quick, intuitive
mind.
In 2022 he was appointed with great pride as “Cavaliere del Lavoro” by the President of the Italian
Republic Sergio Mattarella, in recognition of his commitment to support the territory, people and the
social dimension. An authentic humanism, which is also the essence, deeply Italian, of Santoni.
His taste is evident in the items he chooses to surround himself with, whether furniture, where he
prefers unique, hard to find pieces by masters of design like Giò Ponti and Franco Albini or his
selection of the details with which to finish the latest model of shoes.
Entrepreneurial vision, innovation and love of beauty, make a winning formula, which has enabled
Giuseppe Santoni to transform a respected company into a benchmark brand.