Erika Andreetta, PwC Partner, is responsible for delivering consulting services in the Retail &
Consumer sector, with a particular focus on the Luxury & Retail market.
As a management engineer, she joined PwC Consulting in 1999 and has consistently worked with key
players in the Made in Italy sector at the EMEA leadership team level.
She has personally overseen significant internationalization processes for leading groups in the
Chinese market and was an active member of the CINDIADesk at PwC from 2000 to 2006.
Currently, she provides support to high-potential companies in promoting Made in Italy globally and
engages in System projects that impact our production chains and sustainability themes.
A vigilant observer of consumer evolution, over the last five years, she has studied the impact of
omnichannel strategies in the Made in Italy sectors through PwC’s observatories: the Global
Consumer Insight Survey (27 countries, 21,000 consumers) and Italian and international studies on
Millennials and Generation Z. She is also a member of Get it Fair, the first international certification
system for the textile and apparel supply chains in emerging countries, promoting responsible
labeling.