Alain Zimmermann is the Global Chief Marketing & Branding Officer and a member of the GlobalBusiness Committee of EFG International since 01 May 2024.
Alain Zimmermann is a senior executive with more than 20 years of international marketing and branding experience in the luxury goods and private banking sectors. He joined EFG from Digital Luxury Group in Geneva, where he has been Managing Partner since 2020, providing strategic consulting services to leading global brands. Before that, Alain Zimmermann held strategic leadership roles at the luxury goods holding company Richemont, including the position of Chief Executive Officer of Baume et Mercier in Geneva from 2009 to 2018. From 2006 to 2009, he was Managing Director Marketing & Communications at Julius Baer in Zurich. Prior to that, Alain Zimmermann held various senior management roles at IWC, Cartier and L’Oréal Group.
Alain Zimmermann was born in 1967 and is a French citizen. He holds a Bachelor in International Business Management (CESEM double degree programme) from the NEOMA Business School in Reims, France, and a degree in Business Administration from the ESB Business School in Germany.